Plastic Free UNSW
Building sustainable habits doesn’t happen overnight. It takes multiple nudges from multiple directions to change behaviour which is exactly the principles behind this campaign. Alongside incredible work to change waste facilities on campus, this Plastic Free UNSW campaign uses friendly reminders to encourage stakeholders to be more environmentally conscious.
The campaign features the secondary brand colours of the major brand, but re-works and re-imagines them for the audience. The campaign is supporting UNSW achieve its United Nations Sustainable Development Goals.